Hyaluronic Acid greatly impacts our skin’s appearance, due to its ability to maintain our skin’s high moisture content, keeping it soft, plump and supple. Though produced naturally in our own bodies (50% of it resides in our skin), by the time most people reach 40 years of age, the natural production of Hyaluronic Acid will reduce by half. This loss of Hyaluronic Acid from the skin results in a loss of firmness, elasticity, and moisture, leading to the appearance of dry skin, fine lines and wrinkles, and sagging. Applying Hyaluronic Acid topically allows it to penetrate the skin, stimulating the skin to increase its moisture content, thus improving elasticity and reducing the appearance of wrinkles and fine lines. It also stimulates the production of collagen, further reducing the appearance of wrinkles and fine lines.